marketing strategy of AMUL – Free download as Word Doc .doc /.docx), PDF File .pdf), Text File .txt) or read online for free. STRATEGY FOR AMUL. Amul is the largest co-operative movement in India with million milk producers organised in co-operative societies in The country’s largest. 6 Sep Can be downloaded from ” “- authorSTREAM Presentation.

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There are a significant number of retailers who are currently stocking more stratefy two brands. Formed inis a dairy cooperative movement in India. Hence, so far they have not experimented with mega budget marketing for simple reason of not giving away margins in advertising its products. Presentation Description Can be downloaded from “http: Case Studies in Marketing – Vol.

Diptesh 90 month s ago. But social media team of Amul has never shied away from accepting their mistake and resolving the matter in the presence of millions people. In order to have a loyal clientele, empathize with them and be available for them when they need you to be.

It is not intended to illustrate either effective or ineffective handling of a management situation. For delivery in electronic format: There is ample scope in the low priced segment as also in other categories.

The country’s largest food company, Amul, is the market leader in butter, whole milk, cheese, ice cream, dairy whitener, condensed milk, saturated fats and long life milk.

Amul is a household name and has time and again proved its credibility. Diversification Strategy — Dairy Products Startegy The brand uses its trademark Amul girl to create content on various trending affairs nationally and internationally.


Though it has been criticized on many occasions but it definitely stands out. Free Digital Marketing Webinar Date: The brand used the butter girl to create content which centred about the latest happenings but in a very different style that garnered a huge popularity especially among the youth.

Amul – The Most Forward Digital Brand Of India

Business Model Amul followed a unique business model. Amul already had a winning content tool that its brand Amul Butter usage in print and outdoors, and at times on web, so it was not very difficult for the brand to take the content leap on Facebook. Amul food festival, which has been held for the last four year between October and December in about 50, retail outlets.

The brand started with dairy products, with its sgrategy popular product being milk till date. The brand has always believed in producing quality foods at affordable prices and to be present in every nook and order of the country. K Rathnam, MD sgrategy Amul Dairy, Strateyy wants to add a whole range of dairy products, which could be dispensed through these machines.

In order to view it, please contact the author of the presentation. Image courtesy — google.

The content remains almost same on twitter but still it has managed to surpass the follower base of many Indian brands. After ice-creams maarketing launched inthe category was re-visited inin order to improve availability of the product and make it affordable.

People have celebrated with the brand on various occasions and high- energy events, of course because of its highly relatable graphics.

Amul has risen from Indian soil and it remains Indian in strateggy sense. Since its inception they were very clear of their policy and approach towards making this brand where it is today.


In other categories, Amul has nullified its late mover disadvantage through aggressive pricing, better quality, innovative promotion, and superior distribution. Upload from Desktop Single File Upload. MKTA click on the button below, and select the case from the list of available cases: It is very relatable, fun and markeing a strong message as well. The Marketing Mix Slide Amul has the opportunity to capture the more evolved young adults and children who are open to new products provided they meet their expectations.

Advertising and Sales Promotion. Now the ppt can be downloaded Twitter, as we all know is more about raising an opinion or sharing experience. Intelligent marketing of milk, icecream and butter milk. Amul is the largest co-operative movement in India with 2. Intelligent Marketing Expansion to foreign shores: But with time the brand has upgraded itself by adding new-age products and keeping up with its srtategy like Mother dairy, Danone, Paras, Verka etc.

Image courtesy — flicker.

Go to Application Have a question? The Chef Of India contest invites people to come up with recipes using as many Amul products as possible.

The brand is active on two major social network Facebook and Twitter.

Amul Marketing Strategy |authorSTREAM

Chat with us Please leave your feedback. You do not have the permission to view this presentation. In butter, cheese and saturated fats, Amul has remained the undisputed market leader since its inception inby offering quality products at competitive prices.